Sean Ming

Business Director

With over 20 years’ experience selling into every level of the NHS — from care home nurses to surgeons in live theatre — our Business Director brings unmatched insight into how industry and healthcare intersect. Having worked across pharmaceuticals, medical devices, biologics, wound care, orthopaedics, and pioneering cadaveric tissue, he has not only achieved national top sales rankings but also supported UK-first surgical procedures with global significance.

Accredited and registered with ABPI, ABHI, SDMA, HTA and MIA L3, he is uniquely qualified to train and mentor commercial teams who must operate compliantly and effectively in NHS environments. His expertise spans product launches, recalls, mergers, licensing challenges, masterclasses, cadaveric courses and national strategy panels.

What sets him apart is the ability to reverse-engineer industry best practice into practical training for sales professionals and healthcare practitioners. Drawing on real-world mastery of sales methodologies — Challenger, SPIN, PSS and AIDA — he demonstrates not just the theory but the psychology and application behind each model. Delegates leave with clarity, confidence, and a step-by-step productivity framework that maximises every NHS interaction.

This synthesis of commercial success, NHS fluency, and teaching ability is the foundation of Sigma-Sales: a dedicated, bespoke and cost-effective training solution designed to transform how sales teams and healthcare professionals work together.